Warner Music Group (WMG) a conclu le tout premier partenariat avec le principal protocole Web3 POAP Inc. Abréviation de «Proof of Attendance Protocol», les POAP sont des souvenirs numériques frappés en tant que NFT pour célébrer les moments remarquables de la vie. Rappeur d’Atlantic Records Kévin Gates est prévu d’incorporer des POAP dans sa tournée Khaza, en en mettant un à la disposition des fans qui assistent à son prochain spectacle à guichets fermés au Red Rocks Amphitheatre le 16 avrile.
"Anytime we can give our extended family something new, special, organic, and sentimental, I'm wit it," said Gates. "This will be our first time performing at the Red Rocks Amphitheatre. Nervous, excited, but ready. It's been a long time coming. Can't wait for everyone to grab their POAPs so we can commemorate and remember this forever. It's going to be a special night and we can't wait to see everyone there! In Closing: I remain The Same. Forever: #TheBeloved."
"The bridges that POAPs forge between our digital identities and our physical lives provide a tangible layer to our experiences and memories," said Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG. "Music has always been highly contextual: who we are and what we are doing all affect how we perceive a record. POAPs provide artists and fans new ways to hold on to moments shared forever. We're really looking forward to collaborating with the POAP team as we continue to explore and innovate."
"POAPs are a game-changer for artists who want to connect directly with their fans," said Isabel Gonzalez, POAP COO. "Dropping a POAP offers artists a fun way to celebrate a show that's much more permanent than a ticket stub. It's much harder to lose mementos when they're minted to a blockchain – and once artists are ready to dive deep into the potential of Web3 technologies, POAPs let their fans share that journey. We're incredibly excited to support WMG and their partners in thinking about the relationship between creators and their fans in a new way."
"From Oliver Tree's Cowboy Tears album launch event to Kevin Gates' headline show at Red Rocks, POAPs allow us to commemorate these special moments and give loyal fans a way to relive their experiences while being rewarded for being supporters of their favorite artists," said Joe Khoury, VP of A&R and Marketing, Atlantic Records. "The team is incredibly excited to work with POAP to continue building unique ways for our artists to be more closely connected with their communities."
En créant des souvenirs dans la blockchain, les collectionneurs reçoivent une preuve numérique authentifiée qu’ils ont assisté à un événement ou fait partie d’une expérience spécifique, tout en les connectant à toute une communauté en ligne de personnes partageant les mêmes idées. Posséder un POAP peut également permettre aux collectionneurs d’accéder à de futures récompenses de l’émetteur, telles que des parachutages, des tombolas, des salons de discussion privés, du contenu exclusif, etc. L’étoile montante d’Atlantic Records Olivier Arbre a été le premier artiste WMG à exploiter la technologie, offrant un POAP aux fans qui ont rejoint un événement pop-up célébrant le lancement de son dernier album, Larmes de cow-boy.
A ce jour, plus 4.5M Des POAP ont été délivrés à plus d’un demi-million de collectionneurs, la société s’associant à des sociétés comme adidas, Budweiser, Coach, Le magazine TimeLollapalooza, FOX, l’US Open, et plus encore sur les gouttes ponctuelles.
Lancé en 2018 et incorporé en 2021, POAP Inc. a levé un 10 millions de dollars Tour de table mené par Archetype et Sapphire Sport en janvier, avec la participation de Sound Ventures, The Cherning Group et Advancit Capital, ainsi que des fonds crypto natifs, notamment Collab Currency, 1KX, Libertus Capital, Red Beard Ventures, 6th Man Ventures, Delphi Digital, et Une capitale.
